Public Relations, Fundraising & Eventmanagement

Lehrinhalte

- Charity-Events, Green Events, Eventmarketing
- Fundraising
- Sponsor relationships
- Sponsor loyalty. Credibility and ethics in fundraising.
- Planning of market segments, products and communication channels
- Techniques and strategies using practical examples in times of social media; PR in non-profit organizations
- Presentation of a PR campaign using the example for a non-profit organization and handing out of the press release

Studiengang

Bachelorstudiengang Nonprofit-, Sozial- & Gesundheitsmanagement